Why Choose AVEDA

THE AVEDA MISSION

        Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. 

       -Horst Rechelbacher, Founder

Learn More about AVEDA

 

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make.

We are proud to have been the first beauty company using 100% post consumer recycled PET.  Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials.

We believe every beauty product should make you feel as beautiful as you look. That’s why aroma is at the heart of every Aveda experience.